Stop renting SaaS. Own your infrastructure.We'll manage the intelligence.

Short version: we build you a complete tech stack and put it in your AWS account. Milap talks to your leads. Attribution tracks your ad dollars. Email fires based on what people actually do. Sathi routes AI across 30+ models so you're never locked into one provider. Six core layers deploy with every business, five more get scoped based on what you need. You own the infrastructure. We keep it running.

Established businesses doing $8K–$50K a month who are drowning in disconnected tools. Coaches, agencies, e-commerce brands, churches, local service businesses, online academies — basically anyone who's got Stripe over here, Mailchimp over there, Calendly somewhere else, and Zapier duct-taping it all together at 2am. If your tools don't talk to each other and you're tired of being the translator, that's who we built this for.

Not even a little. That's the entire point. You'll interact with dashboards, reports, and Milap — not terminals, deploy scripts, or AWS consoles. We handle everything under the hood. The Scale tier gives you console access if you want it, but most business owners never touch it, and that's by design.

You're using one right now. Milap on this page? That's the same AI that will qualify your prospects, capture emails, and book meetings. Talk to it. That's not a simulation — it's the product.

Everything in your AWS account: 200+ Lambda functions, ~55 database tables, email templates, security infrastructure, CI/CD pipelines, all source code. It's not a copy. It's not a license. It's yours, running in your account, with your name on it. Cancel tomorrow and it all stays.

Honest answer: Milap and the ROI attribution engine run on our infrastructure. That's the intelligence layer — the thing that makes your stack smart. Content generation through Sathi uses your own API keys, so that cost is yours to control. But the conversation engine and the attribution brain? That's our managed service. When you cancel, your infrastructure stays. The intelligence disconnects.

Your AWS infrastructure keeps running. Code, databases, email system, security — all yours. You lose Milap conversations and the ROI attribution engine since those live on our side. Any competent DevOps engineer can maintain what's in your account. We include 30 days of transition support and a handoff guide. No hostage situations.

Your infrastructure doesn't care. It's in your AWS account, running on AWS services, with code you own. You'd need to replace Milap and the ROI engine, but your data, your databases, your email system, your security stack — none of that goes anywhere. That's the whole reason we built it this way.

Your infrastructure is the car. Title's in your name, parked in your garage. Milap and the ROI engine are the GPS — comes with the service plan. We're the mechanic: oil changes, tire rotations, keeping everything running. Want a different mechanic? Drive somewhere else. The car is always yours. But the GPS is the subscription.

Talk to Milap. Seriously — scroll down and start a conversation. In about three minutes you'll know if this is a fit. If it is, we schedule a Discovery call. Discovery produces a scoped deployment plan — exactly which layers your business needs, with fixed pricing. You approve, we build. 30 days to production.

We audit your entire stack: what tools you're using, what's connected, what's broken, where the money leaks are. We map your traffic, your revenue model, your pain points. The output is a deployment plan with fixed scope and fixed price — no surprises later. You keep that document whether you move forward or not.

30 days from Discovery completion. Core platform deploys first, then your scoped growth modules. We lock scope before we start building — no creep, no overruns, no 'we found another thing.'

They're SaaS platforms — you rent their software, they own everything. Cancel and it's gone. ROIRoute deploys real infrastructure to your AWS account. Your code, your data, your databases. Plus we do things they structurally can't: AI lead qualification through Milap, server-side attribution that survives ad blockers, and behavior-triggered automation across your entire stack. They rent you a room. We build you a house.

No. Discovery maps your current stack and we build a migration path that makes sense. Some businesses replace everything. Others keep Shopify for checkout and add ROIRoute for attribution, AI, and email. We're not ideologues about it — we scope what actually moves the needle.

Deployment is $10,000 (one-time). Discovery is $2,500 (credited toward deployment if you proceed). Monthly managed service is $297, $497, or $797 depending on tier. Founding 5 businesses get 50% off everything — $5K deploy, $1,250 discovery, half the monthly rate.

Depends entirely on your business. A $12K/month business spending $3K on ads with no attribution is probably leaving $1K–$3K on the table monthly in wasted ad spend alone. Server-side tracking often improves attribution accuracy by 20–40%. But we don't promise specific numbers — Discovery will model your actual expected ROI before you commit.

Because we're building real infrastructure — 200+ Lambda functions, 55 database tables, IAM policies, WAF rules, CloudFront distributions, CI/CD pipelines, monitoring, alerts. It's not flipping a SaaS switch. It's engineering work that results in assets you own permanently. The monthly fee keeps it running and improving.

Whatever's best for the task. Sathi routes across 30+ models — Claude, GPT-4, Gemini, Mistral, open-source options. It uses Thompson Sampling (a multi-armed bandit algorithm) to learn which models perform best for your specific use case. You're not locked into one provider. When a better model launches, Sathi tests it automatically.

Milap is constrained to your business context. It's trained on your vector database — your products, your policies, your pricing. It doesn't make things up because it doesn't need to. If it doesn't know something, it says so and offers to connect them with you directly. The vector database gets rebuilt during Discovery based on your actual business.

For Milap conversations (lead qualification, customer support), that's included in your managed plan — we handle the API costs. For content generation through Sathi, you use your own API keys. This keeps costs transparent and under your control. Heavy content generation at scale can be meaningful spend, and we want you to see exactly what that costs.