What Are Cookies?
Cookies are small text files placed on your device by websites you visit. They help websites remember information about your visit, such as your preferences and settings, to improve your experience.
Types of Cookies We Use
- Necessary Cookies: Required for basic platform functionality — login sessions, CSRF protection, cookie consent state.
- Analytics Cookies: Help us understand platform usage patterns and improve our services.
- Attribution Cookies: Used for ad platform tracking and CAPI sendback — storing click IDs (fbclid, gclid, ttclid) to attribute conversions to the correct ad campaigns on Meta, Google, TikTok, and other platforms.
- Preference Cookies: Remember your settings — timezone, locale, dashboard preferences.
Server-Side Tracking
ROIRoute uses server-side tracking rather than relying solely on client-side pixels. Our tracking service captures events server-side, which means ad blockers do not affect data accuracy. Conversion data is sent back to ad platforms (Meta Conversions API, Google Offline Conversions, TikTok Events API) to optimize your ad spend based on real purchase data.
Your Consent & Choices
On your first visit, we present a cookie consent banner. By clicking "Accept", you agree to our use of cookies. You may update your consent or withdraw it at any time through the cookie settings accessible from the footer of any page. Essential cookies required for platform functionality cannot be disabled.